The Story of
ABSOLUTELY NOTHING
Self. Love. Craft

This name was inspired by a quote by Christopher Robin from the movie Christopher Robin (2018) that says, “Doing nothing often leads to the very best of something.”
In a world where it’s praised to work longer and harder, it’s easy to forget the importance of doing absolutely nothing. We overcome lots of challenges and fears, but we are not allowing ourselves to recover from all these madness. We believe that there is a magic that happens when you do nothing. The body refreshes, the mind can relax, and some of the greatest ideas can unfold while doing nothing.
Why Choose Us?
The business provides value way beyond the products that it is selling. Indeed, it provides accessible and affordable self-love promoting products for all ages, but it is also guiding them towards a positive behavioural change that results to a long-term sustainable solution to the lack of self-love of people. Absolutely Nothing does not allow people to just sweep their struggles under the rug.
It also promotes people to help others, a vital part of practicing self-love. If people are already practicing self-love, then they can still buy the products that would serve as a reminder for themselves and give them to someone who may be in great need of them. Do good. Feel good.